Music videos aren’t dead

AUSTIN (KXAN/KNVA) — Austin may be called the Live Music Capital of the World but this week, that may not be the case.

That’s because of the Austin Music Video Festival. The audiences are real but the bands are pre-recorded and beautifully made into visual works of art.

“In this day and age, everyone’s watching videos on their phone, alone most of the time, or on their computer screens,” says music video director, Aaron Brown. “But when you actually get to see something you’ve worked really hard on, on a big screen with a fellow audience, it definitely changes the perception of what you’ve done.”

The fest will feature local and national videos, a “video active lounge” with virtual reality videos, and something called “Make Out Theater”.

According to co-founder Jeremy Roye, Make Out Theater is “what it sounds like.”

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